It's a tradition in Maine and it's certainly an aquired taste, I am talking about Moxie. It's a soft drink that will bring strong reactions from people who have tried it. It was created in 1876 by Dr. Augustin Thompson in Lowell, Massachusetts. It was orginially marketed as a panacea that would cure paralysis, nervousness and insomnia.The town of Lisbon Falls, in Central Maine, celebrates everything Moxie with the annual Moxie Festival.

This year's festival is from July 12th through July 14th. Here just a sample of what will be going on.

Friday, July 12th

Family Fun Night with Public Safety Demonstrations, 'Touch A Truck', Family Games & Activities. (6:30 p.m. to 9:30 p.m.)

Kennebec's (The Moxie Store) on Main Street open for Moxie ice cream (noon to 4 p.m.)

Moxie Recipe Contest Judging at Chummy's Midtown Diner (5 p.m. to 7 p.m.)

Bath Municipal Band (8 p.m. to 9:15 p.m.)

Fireworks Display (9:15 p.m. to 10 p.m.)


Saturday, July 13

Events include a pancake breakfast from 6:45 to 9;15 at the Masonic Hall

The Moxie Car Show from 8 a.m. until 1 p.m. at Lisbon High School

The Moxie Festival Parade starting at 10

The Moxie 5k Kids Fun Run and 5k Road Race starting at 7:00 a.m.

The Moxie Chug n' Challenge at 2 p.m.

The Fireman's Muster at 2 p.m.

The Moxie Concert in the Park with Twyce Shy at 6 p.m.

Sunday, July 14

The big event on Sunday is the 15th annual Chief Worumbo Androscoggin River Race at 11 a.m. from the Durham Boat Launch

Have you ever tried Moxie? Do you like it or loathe it?