In the fall of 2013, APCO Worldside surveyed 70,000 people about the world’s biggest brands. They measured their responses in eight different ways—“understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.” The number one most loved company out of 600 choices: Disney.
Full details are still forthcoming, but it looks like ‘The Interview’—Seth Rogen’s ultra-controversial comedy about an American assassination attempt on North Korean dictator Kim Jong-un—will open on Christmas after all. Sony initially cancelled their planned December 25 release after hackers threatened theaters that dared to show ‘The Interview’ with terrorist attacks, and many of the biggest exhibitor chains in the country (including Regal and AMC) subsequently decided not to run the film.
I know one reaction I’ve had to the (allegedly) North Korean hackers and their attack on Sony and their movie ‘The Interview’ is “Why now?” Seth Rogen and Evan Goldberg are not the first American filmmakers to make fun of North Korea, or even its real-life leaders. ‘Team America: World Police,’ for example, featured a marionette-version of late North Korean dictator Kim Jong-il, who wants to destroy Western Civilization (but is also very lonely); the 2012 ‘Red Dawn’ remake actually changed its Asian invaders from Chinese to North Koreans in post-production because at the time that seemed like the more politically and financially safe choice. That’s not going to happen again anytime soon.
J.J. Abrams is famous for keeping secrets. His whole schtick as a director is the “mystery box”—finding pleasure in the unknown, and in the tease of that uncertainty. He didn’t show the monster in the trailer for ‘Cloverfield’; hell he didn’t even show the title of the movie in the trailer for ‘Cloverfield.’ If J.J. Abrams could release a movie without telling you anything about it, he probably would.
Having gone on an unexpected journey and endured the desolation of Smaug, Peter Jackson’s bloated adaptation of J.R.R. Tolkien’s ‘The Hobbit’ finally comes to ‘The Battle of the Five Armies,’ which is less of a climax to this trilogy than a distended epilogue. After spending two movies and 330 minutes building up the dragon Smaug (voiced by Benedict Cumberbatch) as the ultimate antagonist, he’s eliminated from the story completely in the first ten minutes. He’s literally gone before the title appears onscreen.
This is a fun little video curio to brighten your Monday. Tucked away in a random corner of YouTube for the last five years has been a clip titled ‘Paramount Today ... Where the Future Goes On.’ The description says it’s presumably something that was made by the studio “for Hollywood insiders [and] investors,” and it details the company’s upcoming slate for 1985 and the rest of the decade. And it’s a very entertaining, behind-the-scenes look at the movie hype machine some 30 years ago.
Every year, Little White Lies Editor-at-Large David Ehrlich celebrates the best movies with a video countdown supercut. The newly released 2014 edition is typically excellent, and covers Ehrlich’s picks for the top 25 films of the calendar year (even if I might quibble with some of his individual choices coughsomethinginmythroatnotreallyIjustdon’tlike‘Godzilla’cough).
Trailers are a huge part of the fabric of movies. They play before every film shown in theaters, and on every movie website around the world. They’re commercials, obviously, but they’re also more than that; miniature works of art that utilize the core elements of cinema—image, sound, music, action, editing—at their most pure and refined. And today at ScreenCrush we’re celebrating movie trailers by saluting the best sneak previews of 2014.
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