Burger King is Test Marketing Home Delivery
Burger King is testing a delivery service for their customers in New York, Miami, Houston and Washington D.C and it seems to be working. They have recently decided to add more cities to the test area, starting delivery service in Chicago, San Francisco and Los Angeles. Burger King says its a way to enjoy their food in the comfort of your own home but, according to experts, the addition of home delivery is a way to keep pace with the competition like Wendy’s, McDonald’s and Taco Bell.
Burger King is the only one testing delivery service but the others have added new items to their menu and have newer advertising strategies. Each order must be $10 or more with the service starting at 11 am and ending at 10 pm. In the markets where the system is in place, you go on line to BKDelivers.com.