I've never seen anything like it...well, not since my huge obsession with New Kids on the Block back in the 80's. I remember it very well. My bedroom walls were covered with NKOTB posters. I had the dolls. Saw them in concert twice. I was going to marry Joey. (Now, it's Donnie...just sayin). But, now as a parent, I'm learning the joys (note sarcasm) that comes with having a preteen daughter completely obsessed with a heartthrob.