An artist's third record is usually where they get to make their first real statement.The first album is either heavy handed by the record label or, something they took their pre fame life to make. If that one takes off, they are rushed into the studio to capitalize on the success. Many times, the second record sticks with the first's formula. By the third, they've had time to breathe, and say "who am I?" "What do I want to do next?" In Brett Eldredge's case, he takes the leap. Not only is it (likely for this reason) self titled, he co-wrote every one of the 12 tracks.