Most of us should be prepared to pay more for Netflix. For the first time since 2015, Netflix will raise prices for its US subscribers starting today, confirmed to Business Insider. "Standard plan" customers will see their monthly rates move from $9.99 to $10.99. Also, the highest-tier plan, which supports features like 4K video resolution and four simultaneous streams, will increase to $13.99 a month from $11.99. However, not everyone will be affected. If you have the $7.99 package, your rate will not change.

Netflix stock was up today to over $191.00, according to Business Insider.