Pretty sure a few of my friends in the MWV of New Hampshire would love to have one of these: a ski jacket designed to hold a 12-pack of PBR!

Technically, you could put whatever kinda beer, or soda (what's the fun in that?) in the jacket, but it was designed by PBR and 686 Technical Apparel, so...

Check it out:

Whatever you choose to stock your jacket with, please ski or ride safe!