Shania Twain’s ‘Up!’ Turns 10
Shania Twain proved she was still the most popular country music singer in the world when she released ‘Up!’ in 2002. The album features hit singles like the titletrack, ‘I’m Gonna Getcha Good’ and ‘Forever and for Always.’ The sad news related to this anniversary is that it also means it’s been an entire decade since Twain has released a new album.
Of course, fans went nuts for the two-disc, 19-song album back in the day. ‘Up!’ went diamond for 10 million sold and debuted inside the Top 5 in 13 different countries, thanks to an internationally-flavored blue disc. There was also the red disc for pop fans, and the green disc for country fans. If you thought there was a lot of hype around Taylor Swift‘s recent ‘Red’ album, you have forgotten how much Twain fans saw in the weeks and months leading up to — and after — the November release. Promotion even included a Super Bowl halftime appearance!
As far as the album’s critical reception, media sources (both country and non-country) gobbled up Twain’s new music like Thanksgiving dinner after a two-week hunger strike. Country radio was not as enthusiastic. The album didn’t produce a No. 1 hit on the country singles charts (the airy ballad ‘Forever and for Always’ came closest at No. 4), and it’s rare to find any of the songs still played today. ‘Up!’ may be Twain’s least country album to date.
When she returns with new music, it will be interesting to see what color the disc is.