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Shaw’s Shelves Rewards Card


It looks like a price cutting battle is shaping up with the local supermarket giants. Shaw’s announced this week that it is dropping its rewards card program and cutting prices on thousands of items.Hannaford Supermarkets had introduced a price-cutting program last week, and Massachusetts-based Market Basket is opening a store in Biddeford this summer to add to the competition. Several local Walmart stores also sell groceries.

Shaw’s has 22 Maine stores and are relaunching themselves, touting a ‘You’re in for Something Fresh’ advertising campaign. Shaw’s rewards program will end today. Instead of having to use the reward card to get the sale price, Shaw’s plans on lower prices throughout their stores.

Meanwhile, Hannaford spokesman, Mike Horton, says Hannaford cut prices on about 4,500 items. Adding that a random shopping cart of weekly groceries for a family, with the price cuts, went from $245 to $206.

Let’s hope all this means Mainers will save on their grocery shopping bills.

Have you noticed lower prices? Will you miss the Shaw’s reward card?

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