It was the Winston Cup, then the Nextel Cup and now the NASCAR sponsor is Sprint. It is called the Sprint Cup and will remain that way through the 2016 season but after that NASCAR will be looking for a new sponsor.
The current secondary NASCAR race is the Nationwide series but that may change soon. NASCAR and Comcast’s Xfinity are in negotiations to become the title sponsor. It would be a five to six year deal at more than $100 million with the first year’s rights and activation fees $9 million for each or $18 million.
The Robertson’s from Duck Dynasty fame and owners of the Duck Commander Company are the new sponsors for the Independence Bowl played in Shreveport, Louisiana. It will now be known as the Duck Commander Independence Bowl
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