Mt. Dew Got Its Start as a Mixer For Hard Liquor
Mt. Dew, the popular soda from Pepsi, wasn’t a Pepsi product until 1964 when they bought the rights from the Tip Corporation. Pepsi used the campaign ‘Yahoo Mountain Dew…It’ll tickle your innards’. Brothers Ally and Barney Hartman bottled ‘Mountain Dew’ in the 1940’s, but it was mostly local and us…
Pepsi Launches A Fat-Fighting Soda In Japan
Pepsi Special, a new drink distributed by Pepsi's partner in Japan, Suntory Holdings Limited, contains dextrin, a dietary fiber that dissolves in water and is found in fiber supplements such as Benefiber. Pepsi claims that the new drink can fend off fat. But is a healthy soda an oxymoron?
Bravo Developing Coke vs. Pepsi Scripted TV Series
For ages now, the ancient battle between Coca-Cola and Pepsi has raged on across countless battlefields, every advantage begetting yet another defeat, as the corporations strive for soft drink victory. For many, this war has raged on silently, its frenzied carnage confined to a supermarket shelf, bu…