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Mt. Dew
Getty Images, photo by David McNew

Mt. Dew Got Its Start as a Mixer For Hard Liquor


Mt. Dew, the popular soda from Pepsi, wasn’t a Pepsi product until 1964 when they bought the rights from the Tip Corporation. Pepsi used the campaign ‘Yahoo Mountain Dew…It’ll tickle your innards’. Brothers Ally and Barney Hartman bottled ‘Mountain Dew’ in the 1940’s, but it was mostly local and used to mix hard liquors. In the 1950’s the label changed featuring its makers signatures under the Mountain Dew on the label and featured a hillbilly named ‘Gran Pappy’.

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Category: Events, Food, History Tags: , ,
Tim Doyle/Getty Images
Tim Doyle/Getty Images

Pepsi Launches A Fat-Fighting Soda In Japan

Pepsi Special, a new drink distributed by Pepsi's partner in Japan, Suntory Holdings Limited, contains dextrin, a dietary fiber that dissolves in water and is found in fiber supplements such as Benefiber. Pepsi claims that the new drink can fend off fat. But is a healthy soda an oxymoron?

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Category: Food, Health Tags: , ,
Bravo Cola Wars TV Series
PepsiCo / Coca-Cola

Bravo Developing Coke vs. Pepsi Scripted TV Series

For ages now, the ancient battle between Coca-Cola and Pepsi has raged on across countless battlefields, every advantage begetting yet another defeat, as the corporations strive for soft drink victory. For many, this war has raged on silently, its frenzied carnage confined to a supermarket shelf, but isn't it time we see the drama play out on the screen? Bravo certainly thinks so, crafting yet another scripted drama of its own to follow the infamous Cola Wars of the 1980s, but will the idea fizzle out?

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Category: Entertainment News Tags: ,

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