The University of Maine is looking to get students from Connecticut to attend school here in Maine.

I saw this while traveling through Connecticut recently, giant billboards along I-84 north near the University of Connecticut saying 'Go to UMaine.' they have the same sign up on I-95 and I-91.

In smaller letters it reads: 'For the in-state cost of UConn.' It;s a recruitment program now in its third year. The program doesn’t lower the tuition for out-of-state students instead it offers merit awards for out-of-state students in amounts tied to rates at other states’ flagships schools.

According to nhregister.com UMaine is taking advantage of the fact that UConn is turning away some very bright students and have become very selective.