It’s the adult version of the kids Big Wheel; it’s called the High Roller and cost quite a bit more than the toy. The child’s version of Big Wheel costs $59.99, the adult version costs $599.99, big difference, but it does come complete with a bell and handle-bar tassels.

High Rollers USA is the company that sells the High Roller and has already sold their first 300; they plan on making and selling 1,000 this year. Right now High Roller USA doesn’t have any competition but soon they will. Jakks Pacific, the owner of the Big Wheel brand, plans on making their own version of the toy. They say theirs will sell for only $400.