Country star Luke Bryan is featured in a 30-second commercial for Cabela’s called ‘In My Nature’.
Bryan has entered into a multi-year contract with the outdoor, hunting and fishing gear outfitter because he's as much of an outdoorsman as he is a performer. Decked out in camo gear and shooting arrows, he tells us how much he loves hunting and how it gives him the same rush as when he goes on stage.  In the commercial, Luke is dead serious, which is unusual for him as he likes to joke around and have fun. The spot is called 'In My Nature’ because that is the tag line in the commercial when he says; ‘It’s in my rehearsals. It’s in my dressing room. It’s in my favorite stage. ‘It’s in my nature’.

Billboard.com