Nationwide Series Looking for New Sponsor
The current secondary NASCAR race is the Nationwide series but that may change soon. NASCAR and Comcast’s Xfinity are in negotiations to become the title sponsor. It would be a five to six year deal at more than $100 million with the first year’s rights and activation fees $9 million for each or $18 million.
Comcast is not commenting of the possibility of being the new sponsor although it is believed negotiations have moved in to the contract phase. NASCAR has been searching for a replacement sponsor as Nationwide Insurance decided last year not to renew their contract after it ends this season.
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