Mt. Dew, the popular soda from Pepsi, wasn’t a Pepsi product until 1964 when they bought the rights from the Tip Corporation. Pepsi used the campaign ‘Yahoo Mountain Dew…It’ll tickle your innards’. Brothers Ally and Barney Hartman bottled ‘Mountain Dew’ in the 1940’s, but it was mostly local and used to mix hard liquors. In the 1950’s the label changed featuring its makers signatures under the Mountain Dew on the label and featured a hillbilly named ‘Gran Pappy’.