Contact Us

The Gourmet Cupcake Fad May be Fading

Getty Images, photo by Charley Gallay

It seems the gourmet cupcake fad is dying out after a terrific 10 years of selling elaborate and expensive cupcakes. The high mark of selling gourmet cupcakes hit in June 2011, but since then, the market has been going down.  A cupcake could cost $6 or more and cookies where selling for about $4 but the Crumbs Bake Shop in New York has seen their stock dropping since its peak.

In June 2011, stock for the company was trading at $13 a share, but has fallen dramatically over the past year and a half to $1.70 a share. Crumbs’ officials say part of the blame can be put on Hurricane Sandy, but others say the market is suffering from cupcake burnout as the novelty has run its course. One of Crumbs’ rivals, Cupcake Salon, has seen sales slipping as well and suspects the fad may be waning.

The demand for gourmet cupcakes started in 2000 after they were featured on the HBO show Sex and the City, but in the last quarter, Crumbs lost $700,000 in sales. The problem may not be the cupcakes; it may be there are just too many cupcake stores.

Wsj.com

More from B98.5

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://b985.fm using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on B98.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on B98.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!