You Can Now Get Fireball Whisky Sneakers – Maine, New Hampshire, & Massachusetts, Take Note

Over the last few years, we have seen Fireball Cinnamon Whiskey become steadily more popular.  For the longest time, Jager was the go-to for people looking for a basic, sweet, chilled shot.  Not anymore!  Now, Fireball is king!

Now, if you really want to show off how much you love your Fireball, you can with a pair of Fireball-branded sneakers!

No, it is not a joke!

According to an article on Foodbeast, the brand is introducing Fireball Sneaks, a limited-edition pair of black-and-red high-top sneakers that feature a hidden compartment beneath the tongue. The pocket is specifically designed to hold Fireball's new Stash Flask, a resealable 200 mL pouch capable of holding up to four shots of Fireball Cinnamon Whisky.

The sneakers feature Fireball branding throughout, including flame-inspired detailing and a custom design centered around the brand's signature cinnamon whisky.

"Sneaker culture is all about being ready for what's next, whether that's chasing a drop or making memories with friends," said Danny Suich, Senior Global Brand Director for Fireball. "That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We're celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off-script."

Beginning Friday, July 24, at 10 AM, fans can enter through FireballSneaks.com for a chance to purchase a pair of the limited-edition shoes for $25. The entry period will remain open for one hour, after which 50 winners will be randomly selected and given the opportunity to complete their purchase.

Each Fireball Sneaks bundle includes a pair of the custom sneakers, one 66-proof Fireball Cinnamon Whisky Stash Flask, an extra set of Fireball-yellow shoelaces, and a custom Fireball drawstring shoe bag.

For those who miss out on the sneakers, the new Fireball Stash Flask is also being sold separately at select retailers nationwide for $3.99. The resealable pouches are available in both 42-proof and 66-proof versions.