Payless Pulls a Fast One and I LOVE IT!
High-Five to Payless for making a point. They set up a fake fancy-pants (that is to say high-end and expensive) shoe store call ‘Palessi’. Then the invited social media influencers to the grand opening. (What is a ‘social media influencer’ you ask? Check this out.)
ALL the shoes in 'Palessi' were from Payless. They had price tags you would expect from a high end shoe store but not what you would expect at your local Payless.
‘Palessi’ was charging their guests/shoppers hundreds and hundreds of dollars for the shoes that can be purchased in Payless for well under $20.
After Payless/Palessi made their point…that their affordable shoes are fashionable…the influencers not only got their money back, Payless let them keep their shoe choices.
Good one, Payless.