Augusta, Maine Needs Your Opinion on the New City Logo

According to a press release from the City of Augusta, city officials are asking residents, businesses, and community members to weigh in on a proposed new City of Augusta logo.  The new logo is part of an ongoing rebranding effort.

The process began partly in response to concerns from Augusta’s blind, low-vision, and print-disabled communities about accessibility issues with the current logo and visual materials.  With new federal accessibility requirements approaching, the City decided to take a broader look at how it presents information and represents Augusta.

The goal is to create a professional, recognizable, and accessible visual identity that reflects Augusta’s history while representing the community today and into the future.

The proposed logo includes recognizable Augusta elements and is designed for use on everything from the city website and social media to signs, vehicles, and printed materials.

The design has gone through five rounds of review by city staff and the Augusta Rebrand Committee, which includes residents, City Council members, marketing and economic development professionals, disability advocates, and others.

Before choosing a final design, the city is asking the public to review the proposal and complete a short online survey.

Take a look at the proposed design and take the survey HERE

Paper surveys will also be available at locations including the City Clerk’s Office and Lithgow Public Library.

Residents who have questions, want to discuss the process, or need help completing the survey can contact Director of Communications & Marketing Haley Gauvin by visiting City Hall, calling, or emailing her.

“This process is about more than changing a logo. It is about creating a visual identity that is accessible, recognizable, and represents Augusta well,” Gauvin said.

The broader rebranding effort will also establish consistent standards for colors, typography, logos, and other visual materials across City departments. Established identities for places such as Old Fort Western, Lithgow Public Library, and the Augusta Civic Center will remain in place where appropriate.