I recently saw on 'The Tonight Show' with Jimmy Fallon, a game that he played called 'Drinko'. It was based on the 'Price Is Right' Plinko game but instead of dollar amounts at the bottom of the board, there were different beverages. The celebrity had to drop two drinko chips and whatever beverages it landed on they had to combine the two and take a shot.
Milk consumption in the United States has been going down for several years, as far back as 1984 and it’s blamed on the popularity of bottled water. Milk as a beverage has fallen to its lowest level in nearly 30 years. Whole milk sales in 2011 were less than half their level since the 1980s, and milk sales in general show half of American adults do not consume milk.