Lucky Charms Cereal Turning 50
This spring the breakfast cereal Lucky Charms is turning 50 years old and the five oat-piece shapes haven’t changed since its birth in 1964. Lucky Charms is a cereal enjoyed by adults as well as children with 48% of them consumed by adults.
In 1964 the idea for Lucky Charms came from John Holahan, VP and developer at General Mills, he added Brach’s Circus Peanuts to Cheerios and the rest is history making Lucky Charms the first cereal in history to include marshmallows.
Lucky the Leprechaun has an official birthday; it’s March 17th, 1964, when he was born in a magical forest, and because of his birthday tying in with St, Patrick’s Day, a special Lucky Charms cereal has been issued containing only green clovers.
The original lineup of marshmallows in Lucky Charms were; pink hearts, yellow moons, orange stars and green clovers. In1975 blue diamonds were added to the marshmallow family. In 1983, purple horseshoes made the scene and in 1989, red balloons came onboard.