If you've visited any of the Target stores across Maine recently and felt like it wasn't quite as busy as it used to be, you're not alone.

Across the country, Target stores have seen sluggish sales and some decreased foot traffic.

That has led the company to rethink their strategy for 2026 and beyond. That shift in strategy will directly impact stores across Maine as Target begins to roll out several new ideas in hopes of winning customers back,

Target is Expanding Their Grocery Options at Stores Across Maine

According to CNBC, one of the key changes customers will see is an expansion of the grocery section and offerings at Target stores.

Target will be adding more fresh produce and expanding their own line of Good & Gather products.

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But the other part of Target's grocery strategy is to offer customers at stores brands and seasonal items they can't find anywhere else nearby.

Ulta Beauty Will Be Replaced at Two Target Stores in Maine

If you're a regular shopper at the South Portland or Biddeford, Maine, Target locations, you'll soon be without Ulta Beauty.

The two companies will end their partnership before fall. Target will then roll out what they're calling the Beauty Studio.

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The Beauty Studio will feature prestige beauty brands along with a loyalty program and some aesthetic upgrades.

Target Will Merge Some Departments at All Stores Across Maine

Perhaps the most noticeable change Target plans to make will come in the form of their toys, electronics and books departments.

Target will bring them all together cohesively and rebrand that department Fun101.

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Target will trim some of their electronics offerings where sales have slowed and increase stock of plushies, Legos and more unique toys and games that customers are more likely to be after.

A Lot of New Products Are Coming to The Home Goods Department at Target

For several years, the home goods department at Target stores across Maine hasn't seen much change.

But customers will start noticing some big differences this summer as an overhaul of the home goods department begins.

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From bedding to decorative items and more, Target plans to redo about 75% of their home goods department by the end of the year.

Clothing and Apparel Sections at Target Stores Across Maine Will Change

The last significant change shoppers will see at Target is in the apparel section.

Target plans to accelerate how they move with trends and apparel items that are in-demand.

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Target also plans to collaborate with more designers and feature unique items that customers can only find through Target.

There will also be an advanced partnership with Levi's Jeans, which will be more widely available at Target stores nationwide.

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