Here’s a side effect of the Bruce Jenner interview with Diane Sawyer that not many people saw coming. The value of Bruce Jenner’s Wheaties box went up in value.

Jenner won the gold medal for the decathlon at the 1976 Olympics and shortly after, he was featured on a box of Wheaties cereal. Since the interview where Jenner declared he was transforming to a woman, his Olympic Wheaties box has been selling for hundreds of dollars.

One owner of a ‘mint condition’ Bruce Jenner Olympic Wheaties cereal box is hoping to get $500.00. The average price though is around $200.00

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