Watch: Reporter Unknowingly Goes Live On Facebook With Filters On

Facebook live has become the go to source for relaying information quickly for businesses, news outlets, radio stations, etc.

That's what Justin Hinton with WLOS in Madison North Carolina thought at least. He booted up the phone and began to talk about the snowfall to the fans on social media.

The only problem was that he forgot to turn off the filters.

So throughout the video Justin was creating internet gold.

And the best part is he had no idea he was transferring between filters the whole time.