Maker’s Mark Bourbon to Water Down Their Whiskey
Maker’s Mark whiskey, which is made in Loretto, Kentucky, and has been a favorite bourbon for nearly 60 years, announced this week they would begin to water-down their whiskey in order to meet demand.
Maker’s Mark whiskey, which is made in Loretto, Kentucky, and has been a favorite bourbon for nearly 60 years, announced this week they would begin to water-down their whiskey in order to meet demand.
If the majority of top-shelf whiskeys require a 10-20 year aging process, then how are those distilleries just getting started in the business able to market and distribute a brand without waiting decades for their first batch to mature?