Yogurt has long been thought of as women’s food and consumer surveys support that idea as women have dominated sales of the product. A company named Powerful is introducing a Greek yogurt for men to meet the health and needs of an active male. The new yogurt will be called ‘Powerful Yogurt’ and is an all- natural snack/meal.

The yogurt has taken on a nick name, it’s being referred to as ‘Brogurt’. The company claims it contains mineral zinc which can help male fertility, but those claims have since been removed from their website. There are six flavors like banana, apple-cinnamon and mango and was developed by scientist, sports nutritionists and trainers. Its tag line is; ‘for those that want to eat to lose fat and gain muscle and improve digestive health’.