Men who have what is called ‘a baby face’ are headed to hair restoration surgeons for beard transplants. They are going in record numbers too.

In years past beard transplants where done only a couple of times a year, today they are doing the procedure a couple of times a week. There are several reasons for men to want a beard transplant, other than taking a ‘baby face’ and making them look rugged.

Some men think beards are a symbol of power and fertility but others are using it to look older, cover facial scars, and for those undergoing female to male transgender procedures.

The cost of the procedure runs from $3,000 to $7,000.