Band-Aid Introduces Multi Color Skin-tone Bandages
After 100 years, Johnson & Johnson's Band-Aid brand bandages has stepped to the plate to introduce new bandages that reflect different skin tones. But this is not the first time that Band-Aid has made their way into the multi colored bandage market. In 2005 Band-Aid launched a line called Perfect Blend that offered multiple colors, but the product quietly disappeared for lack of sales at that time.
band-Aid brand made the announcement of the new product on the Band-Aid brand Instagram page.
The Instagram post of the introduction said "We hear you. We see you. We’re listening to you.
We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.
We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.
In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism.
We can, we must and we will do better."
No sooner did Band-Aid make the announcement of the new product in their line up than a competitor, Tru-Colour bandages tweeted a response directly aimed at Band-Aid.