Kohl’s Combining With Sephora Beginning 2021
Kohl's has just announced a major new partnership with Sephora. Yes ladies coming as soon as next year Kohl's will be hosting mini Sephora stores inside the Kohl's you already know and love.
"Sephora at Kohl's will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store. When the first 200 locations open in Fall 2021, the Kohls.com online beauty selection will also convert to exclusively showcase an expanded assortment of Sephora's prestige product offerings."
Kohl's indicates that they expect the partnership to expand into at least 850 stores by 2023. If you are not familiar, Sephora is the largest specialty beauty retailer in the world. Customers can expect Sephora to bring its unique, playful and prestige beauty experience, with more than 100 carefully curated beauty brands to Kohl’s across the country including here in Maine.
According to the press release, the hope is to draw new and younger customers to Kohl’s while bringing the Sephora experience to millions of new shoppers and existing members of the Sephora beauty community, who may not live close to a Sephora location.
Expect Sephora at Kohl’s shops to replace Kohl's current in-store beauty assortment.
Online, the Sephora at Kohl's experience will launch on Kohls.com in Fall 2021, making Sephora the exclusive beauty partner on Kohls.com.
CLICK HERE to read the complete press release with further details.
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