NASCAR announced a multi-year deal that will make Monster Energy only the third entitlement sponsor in premier series history.

Instead of the ‘Sprint Cup Series’ it will be now known as the ‘NASCAR Monster Energy Cup Series.’ The length and terms of the deal were not disclosed. Along with naming rights to NASCAR's top series, Monster Energy will also hold race sponsorship to the NASCAR All-Star Race and become the Official Energy Drink of NASCAR. Monster Energy also said it will continue to sponsor Stewart-Haas Racing's No. 41 car.

Under the agreement, energy drink sponsors already involved in NASCAR may remain in place.



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