Pepsi Launches A Fat-Fighting Soda In Japan

Pepsi Special, a new drink distributed by Pepsi's partner in Japan, Suntory Holdings Limited, contains dextrin, a dietary fiber that dissolves in water and is found in fiber supplements such as Benefiber. Pepsi claims that the new drink can fend off fat. But is a healthy soda an oxymoron?

A Suntory news release claims the drink acts by suppressing the absorption of fat and can inhibit the rise in triglycerides after a meal, making it,potentially, the first 'healthy' soda. Pepsi Special has received the label 'FOSHU' in Japan,a government designation that stands for 'food for specified health uses.' 'FOSHU' products are meant to be consumed by people who wish to control health conditions, including blood pressure or blood cholesterol.

Pepsi could face challenges if they try to bring Pepsi Special to the United States. The FDA tends to frown on nutrient-boosting of unhealthy products in an attempt to make them healthier.

In my opinion, Pepsi should be allowed to market Pepsi Special in the United States. Let the free market decide if the product is a success or not. It certainly can't be any unhealthier than many other soft drinks on the market. I find new laws, such in New York City, of the limiting of the size of soda that can be sold, as 'nanny laws.' Adults should have the right to purchase a legal product in any quantity they like. Parents, not the government, should guide their children in nutrition. That's just my opinion, I'd love to hear yours.